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South West Nannies - Childcare Services - Logo Design

South West Nannies are a childcare services company offering families a range of proffesional registered nannies, au pairs, baby sitters and child minders to look after their young. They wanted a logo design using a script font and pastel colour scheme. We were going to use a Mary poppins character but unfortunatly a competitor had got there first with this idea. In the end we developed a traditional 'old school' victorian nanny character to be the figure head for the company. We shall call her Alice Butterworth and her favourite catchphrase is 'In all my born days... what a pickle!'


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