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How To Think Slim - Weight Loss product - Logo Design

How To Think Slim wanted a website logo design that pretty much tells you all you need to know. The logo uses a typeface with different weights to signify the gradual loss of fat until by the time you've read to the end it appears as thin as a matchstick. The clever use of a thought bubble over the letter 'I' re-inforces this idea of being able to think slim. As a logo design it pretty much ticks all the boxes although it would have been nice perhaps to have had a comedy fatso in there somewhere tucking into some bacon butties. Perhaps next time.


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