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Twisty Chips - Novelty Food Company Logo Design

Twisty Chips are a new form of food in the shape of a fried potato twisted around like an orange peel and skewered on a kebab stick. The company wanted a logo that somehow used the words twisting around in the form of the twisty chips. having failed to do this in a readable way, we came up with this design solution using kid friendly letters in the form of chips poked on to a stick. You can begin to see the marketing potential now with a TV ad and theme tune along the lines of... "twisty chips, twisty chips - makes you wanna go lick your lips"... as a goofy kid tucks in to a large helping with mum looking on approvingly...


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